Market Resonance

Market Resonance

Quantitative Research The same visually based survey technique (using computer generated images) used in qualitative studies is adapted for quantitative studies. This technique overcomes language and cultural barriers that often impede accurate measurement of product awareness and usage.Measures advertising recall in the traditional approach (pre, post-unaided and aided) and adds a third dimension providing unsurpassed precision in the measurement. Language based segmentation is a technique used to classify Hispanic consumers according to their ability, proficiency and language preference for speaking, reading and writing. Our Methodologies include : Door-to-Door Interviews Telephonic Interviews Intercept Studies Surveys (traditional and on-line) Mail Interviews    Show more Qualitative Research Qualitative research is about in-depth knowledge and direct feedback. This research can provide critical insights which gives you a better understanding of your customers, their perceptions and what motivates them.Our research professionals understand and utilize the latest in research techniques, through their involvement with professional associations and continued education, giving you the best possible results. Some of the Methodologies include : Focus Groups Mini-Groups Concept Labs In-depth Interviews